About Us – History of Richards Insurance Agency

The story of the Richards Agency is one of prudent, steady, purposeful growth. Established by Donald E. Richards in Beaver Dam in 1965, the agency branched out to Columbus in 1970, Watertown in 1975, and later to Hartford, Oshkosh, and West Bend.

Don Richards knew that the best agent-customer relationship is also a neighbor-neighbor relationship. He has made sure over the years that customers are served by their neighbors – people they know, see and trust.
Another quality that sets Richards apart is that it is now an employee-owned company. Everyone who serves you shares ownership in successfully meeting your needs. Perhaps that’s why our customers tell us the service is really all anyone has to offer. And why, in an increasingly impersonal world, more and more people look to their neighbors at Richards for big-city expertise right in their hometown.

With six offices and over seventy-five employees, we have the resources, the knowledge base, and the experience to simplify and solve even the most complex insurance and benefits challenges. Our clients include thousand-employee businesses and sole proprietors, multi-plant manufacturers and single-location retailers, young families and people with significant financial resources. To all of them we bring the combination of big-city expertise and small-town service that has made us one of Wisconsin’s largest independent insurance organizations.

Local Ownership and Local Service.  That is why you can rely on Richards.  Contact Us today!